It's About Time NY is a video series celebrating the people, stories, and moments that make New York City special, one clock winding at a time.
Filmed at Bogardus Plaza in Tribeca, each episode invites a different guest to reflect on their relationship with time, from childhood memories and family traditions to life lessons, favorite New York moments, and the little things that make life meaningful.
At the center of the series is the historic Seth Thomas Tower Clock. Through conversations with neighbors, local business owners, and other New Yorkers, It’s About Time captures the personalities, memories, and unexpected connections that make this city feel like home.
Because in a city that never slows down, sometimes it's worth taking a moment to wind the clock, share a story, and enjoy the time we have.




